Mara Pasquali
Executive Strategy Advisor
Interesting fact about Mara
Having lost her mother as a teenager and later experienced burnout while balancing leadership, motherhood and family life, Mara knows what it means to navigate pressure and change. She believes leadership is less about having all the answers and more about asking the right questions, helping leaders reconnect with what truly matters and move forward with courage and intention.
Mara Pasquali is an accomplished strategist with deep experience in shaping brand identity, organisational positioning, and international growth. With more than 20 years in strategic marketing and brand leadership, Mara has helped global organisations define their purpose, sharpen their identity, and connect meaningfully with diverse audiences.
At Viva Leadership, Mara serves as Executive Strategy Advisor, working closely with the leadership team to define and strengthen the company’s brand identity, strategic positioning, and international expansion. Her insight ensures that Viva’s growth is not just ambitious but rooted in clarity, coherence, and human-centred meaning, aligning brand strategy with the company’s core values of connection, energy, and growth.
Mara’s approach is both thoughtful and practical: she balances creative vision with disciplined execution, helping organisations tell their stories with impact and navigate complex markets with confidence. She believes that strong strategy begins with people, understanding who they are, what they care about, and how a brand can authentically meet their needs.
In every project, Mara brings a blend of strategic precision, relational finesse, and a deep commitment to helping organisations grow stronger, bolder, and more connected across borders.
The Team